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There was a time when getting close to your customers meant being on their radios, living room televisions, and milk cartons. Now, getting and keeping customers goes beyond talking at them; customers want you to talk to them. This is what the Experience Era is - the process of nurturing a positive experience from start to finish - and it is taking over workplaces across the country. The New Customer Service: Customer Experience The Experience Era has placed new demands on businesses where customer service is concerned. Companies must integrate good customer service throughout the business funnel, creating an overall frictionless experience

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